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 Marketing/Copywriting

For Your Outdoors Lifestyle Business 


"Discover the Power of Story-driven Persuasion: Turn Your Message into a Magnet that attracts your perfect clients."

"Unlock the potential of your business with my free course: Dive into real-life dissections of high-converting copy, revealing the strategic storytelling tactics that will have customers flocking to your doorstep."

"As I was learning to be a Body Wisdom teacher, I reached out to Paulo because I loved his kayak videos and it seemed to me that he would feel the same way about the Body Wisdom: we’d be a good fit.


What I didn’t know is that Paulo would not only teach me so much—about teaching, about marketing, about kayaking—but he would ALSO gently but persistently encourage me to grow in more ways than I can count.


When I contacted him, I was a first-year student in a 4-year program. I just wanted to teach him, one-on-one, but I ended up with a full 10-class series and a rocket boost into my career. 


In growing a practice, you need something to start with. If you start with 0.0001 and multiply it by 100, that’s still not going to cut it. Because of Paulo, I started with a sturdy base of 100 or so clients, a lot of useful experience and a real potential for growth.


What is the deeper benefit? Maybe it gave you the practice and confidence that you can be a great body wisdom coach. Maybe it's the joy of seeing the transformation in your clients, and seeing how valuable it is for them.A really gifted coach or teacher challenges their student so that the experience is also confidence-building. Paulo encouraged me to go for a larger (while still intimate) class size. He challenged my 20th century ideas about marketing. He pushed me—quite rightly—to design original lessons much earlier than I would have if left to my own inclinations. And I’m so glad! Working with Paulo has been exciting and satisfying and with very practical benefits. 

Carie Fox